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About Ashington Homes

About Us

Our Journey

Founded With A Clear Purpose

Ashington Homes was founded in 2020 by directors Simeon McGovern and Imad El Masri with a clear purpose; to deliver quality homes, unique to each customer, achieved through a transparent building experience with 

1. Fixed Pricing
2. Clear Communication
3. Quality Outcomes

That mindset shapes the way we collaborate, communicate and deliver, because the details matter, and trust is earned through consistency. Instead of designing first and pricing later, we design specifically to your financial scope, refining the concept until expectations align.

About Us

Values and Leadership


Defined By Transparency And Leadership

At the heart of Ashington Homes is a commitment to transparency, collaboration, and strong communication. With extensive experience across complex residential, commercial and infrastructure projects, we saw how often clients were asked to commit to a design before they had genuine clarity around cost and scope. That’s why we begin by understanding your needs, your site and your financial comfort, then refine a concept until it feels right on paper and in practice.

Along the way, open communication and detailed documentation keep inclusions clear and decisions well supported, and by grounding the project early, you gain confidence, reduce any uncertainty within the process and move forward with a considered pathway to handover.

Our services

Your Dreams, A Reality

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Design and
Construct

Integrated design and build process, aligning budget, approvals, and
construction under one team.

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Duplex
Builds

Architecturally considered dual-occupancy builds for lifestyle flexibility and long-term investment value.
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Flame Zone And
BAL-Rated Builds

Compliant homes for BAL-rated sites, balancing safety requirements with architectural intent.
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Knock Down
Rebuild

Replace your existing home with a custom-designed rebuild, delivered with pricing certainty.
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Difficult
Sites

Specialist solutions for steep or complex blocks, planned for buildability and performance.
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Build Using
Plans

Delivering client-supplied architectural plans with clear communication, quality control, and cost alignment.
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Book A Consultation

Let’s Discuss Your Project

02 8875 7790
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Our team

Expert Direction, From Concept to Completion

Great homes are built by people who genuinely care about the outcome. That’s why every home we build is guided by a hands-on leadership team defined by experience, precision and considered delivery. With decades of combined expertise across complex, high-quality projects, we remain closely involved throughout the build, providing disciplined quality control, clear guidance, and the reassurance that every detail is being managed with care. As a result, you can move forward with confidence, knowing your home is in safe, highly capable hands.
Featured projects

Quality Outcomes

Architecturally Designed Homes, Delivered With Precision

FAQS

Frequently Asked Questions

Will Ashington Homes price my plans that I already have drawn up?

Yes. If you already have plans, our team is happy to review them and prepare a detailed construction proposal. We specialise in architecturally designed homes, duplexes, difficult sites and Flame Zone (BAL-FZ) builds, so we assess your drawings carefully to ensure they are achievable, compliant and aligned with your budget. Our collaborative design and build team helps you understand costs early to keep variations minimal.

No. Many clients approach us with only an idea. As a full design-and-construct builder, we handle everything – concept design, architectural drawings, engineering, approvals, demolition coordination and construction. We design to your budget from the outset, ensuring your home is both beautiful and financially achievable.
Yes. At your first consultation, we discuss estimated cost ranges based on your site, design goals and preferred finishes. Because we design specifically to your budget, we refine the concept until we are confident it fits your financial expectations. We then prepare a realistic, transparent quote that includes everything required, giving you pricing certainty and reducing the likelihood of variations.
You will only sign a contract once your design is approved, either via a CDC or council approval and all engineering BASIX NATHERS has been finalised. Before signing, we provide a fixed-price contract so you have complete clarity around cost and scope.

Yes. Our contracts are generally fixed-price and will provide you with clarity on the total cost of your project upfront. As can be expected, some projects may encounter unexpected issues, for example, significant rock or inground latent conditions. These major issues may result in variations to the price.

Yes. The design and approvals stage is invoiced separately and includes the survey, architectural design, engineering, approvals and preparation of a detailed fixed-price proposal. At our first consultation with you, we will discuss this cost so you have clarity on the process. This stage gives you certainty before entering a building contract and avoids unexpected costs later.
Variations are changes to the contract work after signing. Ashington Homes is known for minimal variations because we design to your budget, refine your plans thoroughly and provide transparent cost breakdowns before construction begins.
We can accommodate changes during the build; however, adjustments may impact the schedule to complete and may incur additional costs.
Because we design to your budget. This allows our architect and building team to create a home that is realistic, achievable and aligned with your financial expectations. This approach prevents re-designs, unnecessary variations and cost blowouts, ensuring a smoother build.
Yes. For safety and practicality, clients are required to move out during construction. Building sites involve noise, early starts, dust, machinery and restricted access areas, making it unsafe and uncomfortable to live in the home during works.
We have a strong communication system that includes regular updates from your builder, weekly video or message updates and on-site meetings when needed. You also have direct access to us seven days a week. Transparency and communication are core to our process.
Yes, you are welcome to visit your site, but you must contact us beforehand so a team member can accompany you for safety and compliance purposes.
Only if your project affects shared boundaries or fencing. In those situations, neighbours must be notified. We are happy to help guide or support these discussions.
Custom homes are architecturally designed to suit your lifestyle, land and budget. While they may appear more expensive than project homes, many cheaper quotes exclude essential items, leading to cost blowouts later. Our design-to-budget approach, transparent pricing and minimal variation process ensure financial predictability and premium results.
We maintain cost control through a detailed preliminary design and documentation process, transparent pricing breakdowns, engineering and approvals completed before contract signing and strong supplier relationships. We also apply value engineering to source high-quality, cost-efficient materials without compromising design or durability.
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